/ Client
The Capital Law Firm
The Capital Law Firm
When we fight for you, it’s personal.
The Capital Law Firm is a Los Angeles personal injury practice founded by Joshua J. Zokaeem. The firm’s edge is inside knowledge — attorneys who used to defend the insurance companies now fighting on the other side for the individual. We built the identity around that same idea: serious, exact, and personal.
The mark is a column wrapped in a C — a classical capital pared back to a single weight. Paired with a confident wordmark and a navy, bronze, and white system that carries from the courtroom to Wilshire Boulevard.
/ The Mark
A column inside a C. The cap and base nod to the classical capital — law, order, and the institutions that set the standard for a century. The opening on the right keeps it modern; the symmetry keeps it serious. It’s the kind of mark that reads as well in foil on a settlement letter as it does in bronze on the office wall.
Capital Navy#1A2747
Counsel Bronze#B08E74
Paper White#FFFFFF
The palette is built for trust. Navy carries the body of the brand — the conference room, the website, the brief. Bronze marks the moments that matter — the symbol, the foil on a business card, the highlighted word in When we fight for you, it’s personal.
Same proportions, two finishes. Bronze on white reads as the signature application — letterheads, business cards, the office door. Bronze on navy gets reserved for the brand at full voice — the homepage, the social profile, the foiled envelope.
For long-form surfaces — email signatures, footers, the brass plaque at Wilshire — the horizontal lockup carries the same spacing rules sideways. Drawn from one master file so nothing drifts between a courtroom exhibit and a social post.
The result
One identity for a firm that wins by knowing how the other side thinks. Bronze on navy, navy on white — every appearance set on the same axis as the column at its centre, and the same promise behind it: when we fight for you, it’s personal.
